Tag: what makes you happy?


Dan Gilbert speaks about synthetic happiness at TED

Dan Gilbert speaks about synthetic happiness at TED

If you’d like to take some deep thoughts into your long holiday weekend, here’s a great way to spend about 20 minutes. Dan Gilbert, author of Stumbling on Happiness, explains in scientific terms that we overestimate the effects of things outside ourselves have on our happiness and that we have great capacity for creating synthetic happiness. In more concrete terms,…

How should we gauge happiness?

How should we gauge happiness?

Lately I’ve read a number of articles that discuss the difference between happiness and life satisfaction. In my market research role, I often discussed with people the importance of words in survey questions — asking someone if they are satisfied with a product is different from asking if they’re happy with it, for example. I’m satisfied with my light bulbs…