Tag: Twitter


Marketing Monday: What do Black Friday, Small Business Saturday and Cyber Monday mean to you?

Marketing Monday: What do Black Friday, Small Business Saturday and Cyber Monday mean to you?

Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday … remember when it used to be just plain ol’ Thanksgiving? It seems there’s been more buzz this year around Small Business Saturday and Cyber Monday, making this a long weekend devoted to conversations of shopping and discounts. Should your business participate? Obviously too late to join in for this year,…

Chris Sacca's advice to be your unapologetic weird selves

Chris Sacca's advice to be your unapologetic weird selves

I don’t remember much about the commencement address at my college graduation. We were all crowded into a loud fieldhouse, which as I recall had lousy acoustics, and mainly we were waiting for those few seconds when we’d get to walk across the stage to prove we were graduates. I hope the graduates who heard Chris Sacca‘s  commencement speech were able to…

Marketing Monday: Goals > Action > Communication

Marketing Monday: Goals > Action > Communication

Not long ago I had a hands-on social media training session with some of my favorite clients. We covered how to send an @reply and a direct message on Twitter, how to link to other businesses and people in a Facebook status update and how to use HootSuite and Facebook to schedule posts in advance. We even got them started…

Marketing Monday: Nuts and bolts tips for networking

Marketing Monday: Nuts and bolts tips for networking

Last week I wrote about some of my strategies for making the most of conferences. But once you’re done thinking big thoughts like “Which conferences are the best fit for me?” and “What message do I want to convey?” there’s practical matter of executing well. A few pointers I’ve picked up over the years: 1. Keep your business cards in…

Marketing Monday: Making the most of conferences and trade shows

Marketing Monday: Making the most of conferences and trade shows

I’ve just come back from a conference where I had more good conversations than I could count, got good ideas and business leads, and came away reinvigorated. That wasn’t an accident. I’ve been to enough conferences that I’ve developed some strategies about how to make them work for me: 1. Choose conferences carefully — I’m not a highly sought after…

Marketing Monday: Social media is about being social

Marketing Monday: Social media is about being social

This year at SXSW Interactive, I heard a speaker say something that made me want to leap up, throw my hands in the air and yell, “Amen!” He suggested that many new technologies, whether that’s smartphones, social media or the Internet itself, have been around long enough that we should no longer be infatuated with their gee-whiz factor and instead…

Marketing Monday: Building your social media strategy, part II

Marketing Monday: Building your social media strategy, part II

When someone asks me how they get can more Twitter followers, it’s hard for me to give a straight answer. Not that I don’t know how to get more followers — there’s research showing, for example, that acting as a source of information instead of just talking about yourself will grow your audience. Hashtags help, as do including URLs and…

Blogversation 2012: How do you use social media to uplift your life?

Blogversation 2012: How do you use social media to uplift your life?

Throughout this year, several bloggers will engage in a conversation here and on their blogs — asking questions of each other and responding. Others are absolutely welcome to join the conversation, as well. Learn more about the ladies of Blogversation 2012. Today’s question comes from Lauren McCabe, mermaidchronicles.com, @mermaidtales on Twitter, originally posted on her blog under the headline In…

I am grateful for: good food and plenty of it

I am grateful for: good food and plenty of it

  On Thanksgiving, many of us will spend the day feasting on a ridiculous amount of food, only to lay around later groaning that we’re about to burst.   While we gorge ourselves silly, the AgChat Foundation is urging us to give thanks for that abundance of food — and for the farmers responsible for producing it. They explain: A…

I'm grateful for: people I've never met

I'm grateful for: people I've never met

A guest post from the ever-fabulous Lara Zielin:   I probably spend too much time online and, if my increasingly strobe-light-like brain is any indication, it might not be doing me as much good as I think. But I will say one thing about the experience: being online, and utilizing social media tools in particular, has connected me to some…

Social Media Time Management 101  (via Sugarsmash Creative)

Social Media Time Management 101 (via Sugarsmash Creative)

When I talk to people about social media — one of my geeky interests — the two objections I frequently get are: How am I supposed to find time for that? I’m already too busy. What would I say? Who cares if I had a ham sandwich for lunch? This post nicely addresses both, and breaks down a regular commitment…

Day 30: Giving thanks, social media style

Day 30: Giving thanks, social media style

Leading up to Thanksgiving, each day I will blog about what I’m doing to be more grateful. I invite you to join me in a Month of Thanksgiving, and to share your thoughts, observations, suggestions and ideas. Day 30: Tweeting about thankfulness and getting ideas from a blog Thanksgiving is this week and that means lots of other people are…

Day 25: What are you grateful for?

Day 25: What are you grateful for?

Leading up to Thanksgiving, each day I will blog about what I’m doing to be more grateful. I invite you to join me in a Month of Thanksgiving, and to share your thoughts, observations, suggestions and ideas. Day 25: Some of the early contest entries from people sharing why they are grateful I assumed when I embarked on a Month…

Day 16: Saying thank you in writing

Day 16: Saying thank you in writing

My mom was the thank you note enforcer. Writing them was non negotiable.
When I graduated from high school, Mom took custody of my graduation presents. Only after I had written a thank you note could I get possession of each gift.
So I admit to having a strong bias but I believe in the power of the thank you note — especially of the hand written and mailed variety.