Earlier this week I blogged about one theme I heard in digital marketing conversations at South by Southwest Interactive — authenticity — but the panel that really rocked me was about serendipity: Serendipity is a fuzzy concept that has a powerful effect on our lives. More than blind luck, it’s the product of lots of passion, insight, or proximity. As…
I recently returned from South by Southwest Interactive, a massive technology conference that takes over seemingly every square inch of Austin with growing numbers each year. While the marketing spending seems more pervasive — both Oreos and Game of Thrones sponsored pedicabs, as one small example — there’s still plenty of good content, ranging from 3D printing to the relationship…
These last couple of days whipped me between wild extremes. Sunday morning, I couldn’t find my keys. I tore up the apartment — something I try to prevent by trying to always hang my keys near the door — and got increasingly frustrated and concerned … until I realized my husband had taken them by accident. Later that day, I…
When I recently returned from South by Southwest Interactive, I couldn’t quite put my finger on why the 20,000-person tech festival fires me up so much. Sure, there’s a lot going on — compelling speakers, rockin’ parties, huge crowds on the sidewalks. But for a woman who lives in New York, it’s not like I couldn’t access those things any…
I’ll be in Austin for the next several days at the geek spring break known as South by Southwest Interactive — all manner of people interested in the Web, mobile, social media and video games, among other things, descend on a city with the unofficial motto “Keep Austin Weird.” It’s an excellent experience because you almost can’t help but have…
I’m a little kid about birthdays — I enjoy making a fuss about other people’s birthdays and I love celebrating mine. Yes, even as a suit-wearing executive with an MBA, I have been known to take a box of cupcakes to work on my birthday, just like you might have in elementary school. As part of that, we don’t just…
South by Southwest Interactive has a great way of selecting speakers and panels for its schedule — it includes expert review, staff consideration and the will of the people. SXSWi Panel Picker crowdsources the decision of who should speak. Voting started this week and I’d love your support in getting on the roster. Here’s my pitch: Explore how you might…
If you wander past an Apple store these days, you’re likely to see huge crowds eager to play with the latest tech novelty, the iPad. But in the media business, it seems there’s a different question than just “how does it work?” It’s wondering — or maybe hoping — if the new Apple device can transform the media business. An…
I’ll be at SXSW for a few more days, probably spending more time talking about blogging and social media than actually having time to do it myself. So much like the TV networks used to let you catch up on your favorite shows with summer reruns, here are some greatest hits of Newvine Growing to entertain you until I’m back…
