Tag: social media marketing


Upcoming marketing workshop is a tasty combination of my passions

Upcoming marketing workshop is a tasty combination of my passions

I’m planning a day-long marketing workshop with a friend who is, among other things, an improv actress. If you know nothing else about improvisation, you might recognize the foundational concept of “Yes, and,” which encourages actors to accept what others do on stage and build on it. Everything about the creation of this marketing workshop we’re calling “Learning to market yourself…

Marketing Monday: Goals > Action > Communication

Marketing Monday: Goals > Action > Communication

Not long ago I had a hands-on social media training session with some of my favorite clients. We covered how to send an @reply and a direct message on Twitter, how to link to other businesses and people in a Facebook status update and how to use HootSuite and Facebook to schedule posts in advance. We even got them started…

Marketing Monday: I need a new website, too

Marketing Monday: I need a new website, too

I have a confession. In this marketing series, I write about integrated marketing and aligning all your marketing channels — your website, blog, social media, email newsletter and brochures, for example — to help tell your story. I believe in the importance of using all available methods to talk with your current and potential clients, and the data show consumers…

Marketing Monday: Too much of a good thing

Marketing Monday: Too much of a good thing

A friend recently asked a good question: Is there such a thing as too much marketing? You probably know if you’re doing too little. You haven’t updated your website in years, you never carry business cards, you don’t have an email marketing list. But too much? Isn’t that a matter of taste? I’m loathe to order anything from Victoria’s Secret,…

Marketing Monday: Don't forget about LinkedIn

Marketing Monday: Don't forget about LinkedIn

When you hear about social media marketing, maybe you translate that as Facebook and Twitter. In some circles, it’s all about video, so you might think of YouTube, Vine or Vimeo. Or maybe you’re wondering how your business could use Pinterest, Quora or Reddit better. But many of us joined LinkedIn long before we’d even heard of Facebook. It’s 10…

Marketing Monday: It's important to know what you're not

Marketing Monday: It's important to know what you're not

I’ve worked with three different clients in the last week where at some point we talked about who they are — and who they are not. While we worked on social media planning, one set of clients were very direct in saying they don’t think their target customer is using Vine and they don’t think Pinterest makes sense for them.…

Marketing Monday: When should your business express an opinion?

Marketing Monday: When should your business express an opinion?

I held off on Marketing Monday last week — it just didn’t feel right to talk about increasing your business when we were still learning the extent of injuries in Boston. Deciding if, or how, your business should respond to current events can be tricky business. Maybe it seems straight forward to post an expression of grief about the Boston…

Marketing Monday: Building your social media strategy, part II

Marketing Monday: Building your social media strategy, part II

When someone asks me how they get can more Twitter followers, it’s hard for me to give a straight answer. Not that I don’t know how to get more followers — there’s research showing, for example, that acting as a source of information instead of just talking about yourself will grow your audience. Hashtags help, as do including URLs and…

Marketing Monday: How to blog if you hate to write

Marketing Monday: How to blog if you hate to write

Phone? Check Email? Check Website? Check Blog? No? No blog? It’s become standard marketing advice that a business must have a blog, alongside more standard communications tools like having a phone number and email. The benefits of business blogging are many: You keep your website fresh so you give people a reason to come back You share useful information that…