Entrepreneur magazine hosted a half-day workshop on selling professional services last week, anchored by Michael Port, author of “Book Yourself Solid.” I took away several helpful ideas and pointers so today’s Marketing Monday is some highlights: 1. There are certain people you are meant to serve. Your job is to find them and push away the people you are not…
Marketing means many things to many people, but the traditional definition generally includes what products you’re selling at what price, in what place and with what promotions. Depending on your business, you might translate that to anything from what your slogan and logo are to what kinds of brochure or website you use to communicate with customers and prospects. However…
