Tag: Marketing Monday


Marketing Monday: When should your business express an opinion?

Marketing Monday: When should your business express an opinion?

I held off on Marketing Monday last week — it just didn’t feel right to talk about increasing your business when we were still learning the extent of injuries in Boston. Deciding if, or how, your business should respond to current events can be tricky business. Maybe it seems straight forward to post an expression of grief about the Boston…

Marketing Monday: Getting started using Facebook for marketing

Marketing Monday: Getting started using Facebook for marketing

By this point, Facebook has become so culturally ubiquitous that probably even the remaining holdouts who don’t have an account have at least seen it and are aware of the concept of the interconnected social network. But even those who are active personally might not know how to use Facebook for marketing. Sadly, it’s getting harder, as Facebook’s algorithm for…

Marketing Monday: Be authentic, which doesn't mean phony authentic or with disregard for details

Marketing Monday: Be authentic, which doesn't mean phony authentic or with disregard for details

I recently returned from South by Southwest Interactive, a massive technology conference that takes over seemingly every square inch of Austin with growing numbers each year. While the marketing spending seems more pervasive — both Oreos and Game of Thrones sponsored pedicabs, as one small example — there’s still plenty of good content, ranging from 3D printing to the relationship…

Marketing Monday: How to build a better relationship with the media

Marketing Monday: How to build a better relationship with the media

I’ve been on both sides of the media relationship — I’ve been a reporter and editor getting pitched every day and I’ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,…

Marketing Monday: 5 tips for using email better

Marketing Monday: 5 tips for using email better

Social media gets a lot of buzz as the cool, exciting way to do marketing. I get it. I’m a social media nerd. Tools like Facebook, Twitter and LinkedIn give us a way to connect with others faster and more efficiently than ever, and they’re growing like crazy. Mashable reported that Twitter had 200 active users in December, double what…

Marketing Monday: 5 tips for better do-it-yourself market research

Marketing Monday: 5 tips for better do-it-yourself market research

I’m starting a series called Marketing Monday, with tips and tricks on more effective marketing, from market research to social media, from public relations to branding. Eventually I plan to move the series to a new website at colleennewvine.com, but in the meantime, I think improving sales and customer communications is close enough to improving your personal and professional life…