Tag: marketing for farmers


I heart farmers' markets — or how a kid raised on canned veggies loaded with butter learned to love the real thing

I heart farmers' markets — or how a kid raised on canned veggies loaded with butter learned to love the real thing

I grew up in an agricultural state. Michigan grows cherries, apples and sugar beets, among other things, and to live in Michigan is to know the mantra “knee high by the Fourth of July” is a growth measure for the huge expanses of corn fields all over the state.
But I don’t think I’d even heard the phrase “farmers’ market” until I was out of college. Ironically, it’s in super urban New York City where farmers’ markets have transformed both how we shop and how we eat, in both cases for the better.