I have a confession. In this marketing series, I write about integrated marketing and aligning all your marketing channels — your website, blog, social media, email newsletter and brochures, for example — to help tell your story. I believe in the importance of using all available methods to talk with your current and potential clients, and the data show consumers…
The world would be a lovely place if we were all kind and respectful and loving toward one another. Unfortunately, there are greedy people, bullies and manipulators among us, to name just a few of the difficult people we all have to encounter. How should we handle these people who make us feel less than great? A recent Deepak Chopra…
When you hear about social media marketing, maybe you translate that as Facebook and Twitter. In some circles, it’s all about video, so you might think of YouTube, Vine or Vimeo. Or maybe you’re wondering how your business could use Pinterest, Quora or Reddit better. But many of us joined LinkedIn long before we’d even heard of Facebook. It’s 10…
