They say no one knows what goes on behind closed doors. But social media gives us more of a view of what’s happening in our friends’ lives, and sadly, I’ve gotten good at reading the signs of unraveling relationships. Facebook gives users a wide range of relationship status choices, including “separated” and “divorced,” but I’ve never seen a friend be that…
Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday … remember when it used to be just plain ol’ Thanksgiving? It seems there’s been more buzz this year around Small Business Saturday and Cyber Monday, making this a long weekend devoted to conversations of shopping and discounts. Should your business participate? Obviously too late to join in for this year,…
Not long ago I had a hands-on social media training session with some of my favorite clients. We covered how to send an @reply and a direct message on Twitter, how to link to other businesses and people in a Facebook status update and how to use HootSuite and Facebook to schedule posts in advance. We even got them started…
Last week I wrote about some of my strategies for making the most of conferences. But once you’re done thinking big thoughts like “Which conferences are the best fit for me?” and “What message do I want to convey?” there’s practical matter of executing well. A few pointers I’ve picked up over the years: 1. Keep your business cards in…
I’ve just come back from a conference where I had more good conversations than I could count, got good ideas and business leads, and came away reinvigorated. That wasn’t an accident. I’ve been to enough conferences that I’ve developed some strategies about how to make them work for me: 1. Choose conferences carefully — I’m not a highly sought after…
I’ve worked with three different clients in the last week where at some point we talked about who they are — and who they are not. While we worked on social media planning, one set of clients were very direct in saying they don’t think their target customer is using Vine and they don’t think Pinterest makes sense for them.…
Lately I’ve heard several variations on this question: I know I should use Facebook to promote myself, but I’m a private person. Should I just skip Facebook completely if I don’t want to share my personal life? The good news is that you control how much you share on Facebook. If you don’t want to tell the world every time…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
By this point, Facebook has become so culturally ubiquitous that probably even the remaining holdouts who don’t have an account have at least seen it and are aware of the concept of the interconnected social network. But even those who are active personally might not know how to use Facebook for marketing. Sadly, it’s getting harder, as Facebook’s algorithm for…
A few weeks back, I wrote about how to blog if you don’t like to write — take photos on Instagram or chat on camera using YouTube, for example. That post prompted several people to ask variations on the question perhaps best posed by Michael: How do I blog without looking like a douche who is bragging? There’s an oft-used…
When someone asks me how they get can more Twitter followers, it’s hard for me to give a straight answer. Not that I don’t know how to get more followers — there’s research showing, for example, that acting as a source of information instead of just talking about yourself will grow your audience. Hashtags help, as do including URLs and…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
Maybe you haven’t used computers or the Internet much, but here we are in an era when email, websites and social media are essential tools of business. It can be overwhelming enough just to learn the peculiar language of Twitter or to find the right images to use on your blog — let alone figure out how to trouble shoot…
Throughout this year, several bloggers will engage in a conversation here and on their blogs — asking questions of each other and responding. Others are absolutely welcome to join the conversation, as well. Learn more about the ladies of Blogversation 2012. Today’s question comes from Lauren McCabe, mermaidchronicles.com, @mermaidtales on Twitter, originally posted on her blog under the headline In…
Facebook can be an incredible tool: thanks to Mark Zuckerberg, I reconnected with a high school friend I’d known as Lisa Crozier. At the time, she was a young widow with two small girls, grieving the loss of a husband she deeply loved and trying to be a good single mom. Even better than us getting back in touch, Facebook…
Mark Zuckerberg, the gagillionaire founder of Facebook, apparently posted to his person Facebook page this spring that he had just killed a goat and a pig. No, not a sacrifice to the gods of Silicon Valley. Fortune magazine followed up and learned Zuckerberg has pledged to only eat meat this year from animals he personally kills. He wrote in an…
A guest post from the ever-fabulous Lara Zielin: I probably spend too much time online and, if my increasingly strobe-light-like brain is any indication, it might not be doing me as much good as I think. But I will say one thing about the experience: being online, and utilizing social media tools in particular, has connected me to some…
When I talk to people about social media — one of my geeky interests — the two objections I frequently get are: How am I supposed to find time for that? I’m already too busy. What would I say? Who cares if I had a ham sandwich for lunch? This post nicely addresses both, and breaks down a regular commitment…
My coworker, Ted, recently posted a link on Facebook. It was a New York Times article about social interactions in real life and online. That Ted and I work in the same building but converse more electronically than face to face is probably relevant here somehow. Charles Blow wrote in his op-ed for the Times: A report issued Wednesday by…
Leading up to Thanksgiving, each day I will blog about what I’m doing to be more grateful. I invite you to join me in a Month of Thanksgiving, and to share your thoughts, observations, suggestions and ideas. Day 30: Tweeting about thankfulness and getting ideas from a blog Thanksgiving is this week and that means lots of other people are…
Leading up to Thanksgiving, each day I will blog about what I’m doing to be more grateful. I invite you to join me in a Month of Thanksgiving, and to share your thoughts, observations, suggestions and ideas. Day 25: Some of the early contest entries from people sharing why they are grateful I assumed when I embarked on a Month…
