Tag: Dan Zarrella


Marketing Monday: Too much of a good thing

Marketing Monday: Too much of a good thing

A friend recently asked a good question: Is there such a thing as too much marketing? You probably know if you’re doing too little. You haven’t updated your website in years, you never carry business cards, you don’t have an email marketing list. But too much? Isn’t that a matter of taste? I’m loathe to order anything from Victoria’s Secret,…

Marketing Monday: Getting started using Facebook for marketing

Marketing Monday: Getting started using Facebook for marketing

By this point, Facebook has become so culturally ubiquitous that probably even the remaining holdouts who don’t have an account have at least seen it and are aware of the concept of the interconnected social network. But even those who are active personally might not know how to use Facebook for marketing. Sadly, it’s getting harder, as Facebook’s algorithm for…