We met a woman this weekend who ran the Boston Marathon. It didn’t come up until we’d chatted for a while at a party. She didn’t even bring it up, but after she casually mentioned that she’s a marathoner, I asked if she knew anyone in Boston. I was there, she said, before adding she’d finished just 23 seconds before…
I held off on Marketing Monday last week — it just didn’t feel right to talk about increasing your business when we were still learning the extent of injuries in Boston. Deciding if, or how, your business should respond to current events can be tricky business. Maybe it seems straight forward to post an expression of grief about the Boston…
