Tag: authenticity


Marketing Monday: Be authentic, which doesn't mean phony authentic or with disregard for details

Marketing Monday: Be authentic, which doesn't mean phony authentic or with disregard for details

I recently returned from South by Southwest Interactive, a massive technology conference that takes over seemingly every square inch of Austin with growing numbers each year. While the marketing spending seems more pervasive — both Oreos and Game of Thrones sponsored pedicabs, as one small example — there’s still plenty of good content, ranging from 3D printing to the relationship…