Marketing communications for farmers and farmers markets

For your farming business to win loyal customers used to the sophisticated marketing of food giants like Kraft, McDonald's and Coca Cola, you need to engage people in a conversation about how locally grown food is different.

By teaching farmers and farmers market managers communications skills, such as how to use Facebook pages and how to interact with local media, I can help you tell the story of what's special about your products.

I offer practical help for people with limited time and budget for marketing, leveraging modern tools like e-mail marketing and blogging, along with traditional means like press releases and printed marketing collateral.

Resources for farmers and markets

Farming and farmers markets

Food advocacy and activism

Cooking and recipes

Farm visits

Newvine Growing products

Getting started package

You get accounts set up for your business on Facebook, Twitter, YouTube, WordPress, LinkedIn, Flickr, Tumblr and HootSuite, all linked to a gmail e-mail account specially set up for your social media. All you have to do is start creating content – and I even give you 52 ideas for posts, so you can use one a week for a full year.

Getting started premium

You get all of the above PLUS a new logo created based on your input about the image you want your business to project, and business cards and post cards using your new logo delivered to you.

Marketing communications how-to

A comprehensive cookbook of strategy and tactics for farmers and farmers markets, including traditional methods like media relations and brochures and electronic tactics like e-mail newsletters, social media and blogging. Each lesson includes the basics to help beginners get started and more advanced applications for more experienced users.

© 2011 Newvine Growing